The refer-a-friend program drives 40% of signups, making it the largest acquisition channel. As the lead copywriter, I get to come up with a million different ways to say, "Hit up your friends and tell them (again!) to sign up."
Together with graphic designers, I also refresh the campaign annually and create holiday-specific campaigns each Q4, when most signups happen.
Homepage
Email stream sent to friends inviting them to sign up
Holiday campaign
A past campaign
Just for fun, here's a peek at an AI agent I created using Gemini