The Ebates (now Rakuten) and American Express partnership posed a unique UX challenge. Ebates had never before paid members in anything but cash, and cash back is the fundamental product of the Ebates brand. Going from cash payments to Amex points was a challenge. I worked closely with the UX designer to create user flows that were intuitive, educational and encouraging.
⭕️ Challenge: Transform the Ebates experience from earning cash back to earning Amex points.
✅ Solution: Create an easy step-by-step flow to educate users and entice them to start using Ebates.
⭕️ Challenge: The Amex partnership presented many different user scenarios and experiences.
✅ Solution: Account for all the different scenarios, including users who didn’t qualify for the program, multiple account views and changing payment methods.